I've been there - cringing at my own brand, hiding away, not fully sharing who I am and what I have to offer for fear of what people will think. I didn't feel able to express my full potential and all that I already have to offer. So I'd just keep hiding. And nothing would change. Until I decided that it was time to stop hiding my magic. To claim my own brilliance and all that I had to offer. To get inspired and excited by my own brand. I knew I wanted to create a brand that serve as a beacon of light for my dream clients to find me, and get excited to work with me, too.
If you feel deflated about your brand right now - that's OK. But you get to have more than that. You get to feel elated, excited and expanded by your own brand. And the possibilities it can open up for you, now and long into the future. You get to have a brand that shines boldly and confidently, making it easier for your people to find you, fall in love with you, and benefit from your one-of-a-kind brilliance.
I've been shrinking away from embracing my own potential for years. Afraid people would judge me for being too bold. I struggled and hustled my mind and body to burn-out trying to prove my worth. But my business stayed stuck as I stayed stuck. I didn't feel like I was enough to deserve more. Until I decided it was time to stop shrinking and allow myself to fully own who I am and what I'm capable of Slowly, I stopped trying to follow who I thought I should be in order to deserve more. I began to own what I bring to the table, and bring that into my brand. Did it lead to overnight success? No, there's no magic fix for that. But it did change how I feel about myself and my own value. Which in turn has shifted the way that people respond to my brand and see my value, too. And that has allowed me to step into more impact in my work in ways that I never thought would be possible for me. Turns out, it's not that I needed to hustle harder and become someone I wasn't yet. I just needed to own who I already am.
I've been embracing the weird, wonderful and scary parts of building and evolving my own personal brand as a creative business owner for almost a decade now. It never stops being nerve-wracking. Yet also insanely liberating and exhilarating to explore different parts of yourself and let yourself be seen in new ways through your brand. Your brand is never meant to box you in. We talk a lot about the power of knowing your niche in business. And often that leaves us feeling like we're not allowed to change, explore new things or revisit old ones so we don't confuse and lose the communities, the trust we've built around a certain “expertise” or “specialism.” But your brand shouldn't & doesn't actually require you to be a one-trick pony your whole life. Instead, your brand is there to help you become known for what only you can be THE go-to expert at - being fully, unapologetically, uniquely YOU.
In this foundational module, we'll dive into what it means to have an aligned brand and why it's crucial for your business longevity. We'll explore the key pillars of brand building and address common challenges, equipping you with the tools to overcome them and move forward with confidence.
Get ready to envision your future with clarity and purpose. Through journaling and vision exercises, you'll define your brand's overarching vision and set the stage for the rest of your journey.
This Module Covers:
Discover the core elements of your brand, from your personal story and values to your unique selling proposition and target audience. By establishing a solid foundation, you'll outline a creative direction for a unique visual brand identity that actually feels like you.
This Module Covers:
This Module Covers:
(Complete Onboarding Q&A)
(Unlock After Completing Brand Vision Exercise & Strategy Q&As)
Next, you’ll bring your vision to life. From messaging, to design, planning & executing a brand photoshoot and infusing your unique magic into a stand-out website, you'll learn how to create a cohesive brand that feels like you, captivates your people and leaves a lasting impression throughout all touch-points of your brand.
With your brand strategy in place and aligned assets in hand, you'll develop a marketing plan that helps you step forward as a confident leader of your brand, so you can increase your visibility and and build meaningful, lasting relationships with your community.
As you evolve, so should your brand. Learn when and how to pivot, refine or rebrand with intention, ensuring that your brand remains aligned with your evolving vision and life.
This Module Covers:
This Module Covers:
This Module Covers:
(Unlock By Completing All Modules)
(Unlock as you go )
Connect with your Unique Story and perspective
Take the lead as your own brand strategist
Infuse your Brand With Your Style & personality
Define your Big Picture brand vision
increase your visibility on your own terms
refine and evolve your brand intentionally
pay in Full £1800
12 Payments of £150
+ 6 modules including a total of 40+ video trainings
+ Notion Dashboard With Workbooks & Resources
+ Lifetime Access To All Course Materials
Guiding you through a brand-building framework with the knowledge, perspective and practices you need to build and embody an aligned brand.
Resources to help you take action and implement everything as you go through the course. As well as
Whether you choose to work through everything now, or return to things later - you'll have the support you need to grow and evolve with your brand long term.
+ Unlock-as-you-go Access to 1:1 Feedback & Guidance
As you make your way through the course materials and exercises, you'll unlock access personal support so I can help you refine, get unstuck and reflect your magic back to you when you're too close to see it clearly.
If you're looking for a permission slip to ditch the rules that don't work for you and crave a supportive journey to a brand that actually feels like you - this is your invitation.
Whether you sell unicorns, divine the stars, organise camping trips to the wonderland or are a VA to wizards and witches - the principles of infusing your own multi-faceted personality and unique magic into your brand are the same. So yes, go ahead, get that broom out of your closet - every witch and weirdo is welcome here.
It’s open to creatives & entrepreneurs of all levels. Whether you're a seasoned explorer or taking your first steps into business, the course equips you with the tools and guidance to navigate your brand journey with confidence. This isn’t a business course - you won’t learn business fundamentals. You’ll make the most of it if you’ve got at least a rough idea for a product, service or industry you want to head into. That said, it’s never too early to learn and you’re best off building a brand, not just a business from the get go.
Lifetime Access. And no, it doesn’t mean till the end of time. It means the lifetime of this course. Since I’m not going to be running it till I’m dead, do keep in mind it will be retired before I am. That said, it’s here to stick around. I also intend to keep improving it over time. So whatever extra resources I add, if you’re in - you’ll get it all. And if anything needs to retire or migrate platforms - you’ll be informed and able to access everything for keeps.
If you have questions and want to make sure this is the right choice for you - DM me on instagram or email me to info@aistesaulyte.co.uk and we can check if this is a good fit for you based on where you’re at, your needs, goals and so on. I’m happy to genuinely help you make an informed decision. If it’s not the right thing or the right time - that’s also absolutely fine. The self-paced enrolment will be open year round. Support route will depend on availability. This isn't your last chance to join. Take your time, if you need to.
I don't have the answers about what your most deeply aligned brand looks like for you. No one can do that for you. You can hire all the experts and invest in all the courses, but only you know what you truly desire in this life. And only you know yourself as deeply and intimately as you do. So if you're in search of clarity around the meaning, purpose, direction or what showing up in true alignment in your brand looks like for you, those answers lie within you. But this doesn't mean you have to figure them out alone. Or that there are no tools and strategies that can support you to gain clarity and build your deeply aligned brand with confidence. As your guide, I am here to offer you a space where you can be supported more deeply to figure this all out in an intentional and strategic way.
So you're not wasting precious weeks, months and years of your life staying stuck, indecisive, unsure of what unique gifts you have to bring to the table. And how exactly to make that show and reflect fully in your brand. I'm here to hold a mirror for you to see your strengths and help you lean into them in ways that can be so hard to do for yourself. I'm here to be a sounding board for your ideas and help shine a light on your blindspots. So you can truly see your full potential. I'm not here to spoon-feed you any 'shoulds' and 'have-tos' when it comes to how your brand feels, looks, sounds and shows up. But I am here to give you options and tools you can choose to utilise as you best see fit. And then help you discern what may or may not work best for you and your brand.