Welcome To

The Journal

Exploring The Wild
Adventure of building
an aligned brand and life.

Entrepreneurship journey can often feel like a really lonely road. All those hours spent at your computer working your way through your to-do list can be isolating. And whether you're excited about what's next or going through a hard season, it's so important to find other people, resources and support that help you feel less alone. Ones that offer clarity or solace. 

My hope is that this can be one of those spaces for you. Somewhere you can come to seek something to learn, to be inspired by or simply find your own thoughts and feelings reflected back to you. I'll be sharing my thoughts and advice on brand building and parts of my own journey, too.

How does this piece of content make me feel? Why did it leave me feeling this way? What have I gained from it? Do I want to intentionally choose to receive more content like this? Is this what I want for my own content to feel like, too? These are the type of questions I’ve […]

You’ve probably heard advice like this a lot in the online business space: “Don’t make it about you. Make it about your client.” “Your [brand/offer/website/copy/content] needs to be about them, not you” And, of course, there’s truth in this. You know me, I’m all about nuance and context. The value of this advice has to […]

Location. Location. Location. Why does it matter so much? With the help of a good eye, light and camera know-how, we photographers can make the most ordinary place look magical and interesting. And yet there’s nothing like a stunning lanscape or a beautiful interior to really take the photoshoot to a new level. Location can […]

One of the most common misconceptions about personal branding is that it’s just as simple as showing your face online. Look, showing your face is great! I highly recommend you do, because it helps your build connection and trust with your audience. Whether you sell products or services, people love to know who is behind […]

Showing up on social media is feeling exhausting? I feel you! I’ve been you, I am you. It’s not uncommon to have periods of social media burnout. Sometimes it just takes having a little break, and coming back rejuvenated. But if you’re finding yourself stuck in the loop of hiding, coming back, posting a little, […]